X Targeting

X has some unique options for targeting when considering an ad campaign.

Here are the X ad objectives available to choose from:

1. Reach

2. Engagements

3. Website Traffic

4. Keywords

First Person Targeting

X allows this kind of targeting in 2 ways:

1. Audience list

2. Retargeting

Third Person Targeting

X also has several options for targeting outside of an audience list:

1. Keywords

2. Demographics including: geo, age, gender, language, device

3. Follower Lookalikes

4. Interests/traits

5. Movies/shows

6. Events

7. Conversation Topics

If you have any questions regarding these targeting features, please contact Digital Support and they will be happy to answer your questions.