Political Verification Process - Google Ads

UPDATE: W9's no longer accepted

February 7th, 2022

Beginning in February 2022, Google will no longer accept W9 forms for identity verification. 

Information Required for Verification:

For identity verifications of organizations, Google will accept the following:

• Any document, notice, or letter either issued by the IRS or stamped by the IRS that states the organization’s name and EIN.
  • Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc.
    
    
• Forms submitted to the IRS, such as 8871 or 990, if available on the IRS website.
  
  
• Certificates of Business Incorporation issued by the state where you conduct business activities that state the organization's name and EIN.
  
  
• The most recent SEC filing containing the organization's name and EIN.
  
  
• Business bank statements dated within the last 3 months that state the organization’s name and EIN.
  
  
• Business credit reports that state the organization's name and EIN from Experian, Equifax, TransUnion, or Dun & Bradstreet.

Process and Timeline:

1. Verification Form Submitted by the Project Manager
   
   
2. Form Submitted with Google by Ad Ops
   After receiving the form entry, it will be Ad Ops' responsibility to take that information and send it to Google for approval. 
   Timeline: Up to 24 hours.
   
   
3. Verification by Google
   Once Ad Ops has completed step #2, we need to wait for Google to complete their end of the task.  If verification is rejected, this could add significant time delays, but Ad Ops will alert you as soon as they receive the rejection notification.
   Timeline: 24-48 hours
   
   
4. Notification of successful verification sent via email
   As soon as Ad Ops learns that the verification was successfully completed, the Project Manager will receive an email notification. 

Verification Validity 

Our clients Political Verification for Google Ads will remain valid for 15 months after their last ad is completed.  After which, you will need to go through the onboarding process again to get re-verified.

More Information...

For more information on Google verification, please visit the following Google help articles:

About Verification

Political Content Information