This article addresses the exact requirements and examples of what a website needs in order to be compliant for Texting Campaigns.
Opt-in Requirements:
- Optional phone number field
- Compliant disclosure language with a link to the Privacy Policy
- Optional checkbox at the point of consent
- Privacy Policy webpage containing the required language
Disclosure must include:
- Type of texts being sent
- Organization/campaign name
- Msg & data rates may apply
- Message frequency
- STOP/HELP instructions
- Privacy Policy & Terms link
Example of compliant disclosure language:
By signing up, you consent to receive {REPLACE WITH TYPE OF TEXTS YOU WILL SEND (CAMPAIGN UPDATES, GOTV REMINDERS, INFORMATIONAL, ETC)} text messages from {YOUR ORGANIZATION NAME} at the number provided. Donations may be solicited. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help. Privacy Policy & Terms at {INSERT PRIVACY POLICY LINK HERE}
Privacy Policy must include language stating that:
- Mobile information will not be shared with third parties/affiliates for marketing purposes
- Text opt-in data and consent will not be shared with third parties unless required by law
- Carriers are not liable for delayed or undelivered messages
Example of privacy policy language:
No mobile information will be shared by us with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties unless required by law. Carriers are not liable for delayed or undelivered messages.
If you have questions about this Privacy Policy or how your information is used, please contact: {insert support email or phone number}
Example: https://www.duwaynecookmanforcitycouncil.com/donate-page
Please let us know if you have any questions or concerns!
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