What are Re-Targeting campaigns and how do they work?

What are retargeting campaigns and how do they work?

In the simplest terms, a “retargeting” or “remarketing” digital campaign is any type of ad that targets users who have interacted with your website, mobile app, or previous ad campaign. Retargeting campaigns specifically target users who have viewed an ad or already interacted with the intended end goal. Retargeting and remarketing rely on a pixel tag that captures user information. Retargeting can be for previous or currently running campaigns/creatives.

When should I consider using one in a campaign?

• When a campaign needs additional traffic or the need to capitalize on user impression or interaction.
• The campaign goal includes marketing to users who have shown interest in the brand, product, or client page.
• When the campaign is focusing on those who are “already” interested in the contents of the ad/site.
• If you want to capture part of your audience rather than the whole. An example of this is a campaign designed to remarket to users who land on a particular page instead of the whole website.
• If brand loyalty or user interaction is a goal.

Remember: Retargeting campaigns cannot be used for political campaigns on Google.