KPI Optimizations vs. Campaign Goals

Both optimizations and goals are important to consider when planning for and creating a campaign. It is also essential to understand the difference between the two, which is as follows:

KPI Optimizations: key metrics used to indicate a campaign's performance.

Campaign Goals: the desired outcome that you hope to achieve.

To put it simply, the KPI's will inform you if your campaign performance is good enough to achieve your goals.

KPI Optimization Options:

• Impressions
• Reach
• Link Clicks
• CPC (cost per click)
• CTR (clickthrough rate)
• CPA (cost per acquisition)
• CPM (cost per mille - cost per 1k impressions)
• VCR (video completion rate)

Campaign Goal Examples:

• 100,000 total impressions
• 50,000 total reach
• $20 CPA
• $10 CPM