All Facebook Campaign Optimizations

Awareness: Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable.

• • Brand Awareness: Increase people’s awareness of your business, brand, or service.
  • Reach: Show your ad to as many unique people as possible in your target audience.

Consideration: Objectives that get people to think about your business and seek more information.

• • Link: Send people from Facebook to any URL you choose, such as your website’s landing page.
  • Like: Reach people more likely to engage with your post, when looking to generate page likes.
  • Video: Share your business videos with people on Facebook most likely to watch it.
  • Lead Gen: Collect leads for your business. Create ads that collect info from people interested in your product.

Conversion: Objectives that encourage people interested in your business to buy or use your product or service.

• • Conversion: Encourage people to take a specific action on your business’s site, such as having them add items to a cart, fill out a form, or make a purchase.