Ad Specs 2025

• File Type: MP4, MOV or GIF 
• Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) 
• Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
• Resolution: At least 1080 x 1080 pixels 
• Video Captions: Optional, but recommended
• Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

• Video Duration: 1 second to 241 minutes
• Maximum File Size: 4GB
• Minimum Width: 120 pixels
• Minimum Height: 120 pixels

Google:

Image creatives

• Display

Google Video Ads

Google Search Ads

Max character lengths:

Headline 1: 30

Headline 2: 30

Headline 3: 30

Description 1: 90

Description 2: 90

YouTube

Ads on YouTube can be either skippable or non-skippable video ads

- Non-Skippable ads must be 15 seconds or shorter. 

- Skippable ads are those longer than 15 seconds.

For Thumbnails:

The Trade Desk

Image creatives

• Display:

Wide skyscraper: 160x600

Medium rectangle: 300x250

Leaderboard: 728x90

Half-page ad: 300x600

Mobile leaderboard: 300x50

Large rectangle: 336x280

PreRoll: (ratio 16:9, 4:3): 1920x1080 or 640x480

OTT: (ratio 1:1): 1000x750

Note: All file sizes for display should be 150 KB or smaller. The type accepted can be GIF, JPEG or PNG. Video ads can be a mx of 5 minutes in length.

X (twitter)

Text Ads

280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

Image Creative:

Tweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files. 

Note: GIFs uploaded will render as a static image.

File size: Max 5MB

Video Ad

Tweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

File types: MP4 or MOV

File size: 1 GB max. For optimal performance we strongly recommend to keep files under 30 MB.

Video length: 15 seconds or less is recommended. Up to 2:20 is supported. (Select advertisers are eligible to request an increase up to 10 minutes; however, we advise videos to be 9:55 to account for a range of video files.

Stack Adapt

970x250 or 320x480

File size: 150 KB (Max file size)