Dimension vs. Metric
A dimension is typically a non-calculated, text-based portion of a dataset and is used as a primary attribute for displaying data. An example of a dimension is “Campaign Name” or “Name of City.”
A metric is typically a numerical value that may have a calculation applied to it based on the dimensions in a table. An example of a metric is “Total Impressions” or “Click Thru Rate.”
Dimensions:
Ad creative image – The displayed image associated with that advertisement.
Ad name – The name that Majority Strategies assigned to the ad. This is usually the file name of an image or video associated with it.
Ad set name – The mid-level organization of your ad campaign. MS typically uses this name as the primary audience segmentation point.
Ad title – The very first/highest text displayed on your advertisement.
Campaign name – The highest level of organization of your campaign.
Device – The type of computer device used to interact with your advertisement. Phones, tablets, laptops, and desktops are all examples.
MS Audience – The name of the audience segment that MS assigned. These names came directly from the sales team.
Platform – The name of the Facebook-owned platform your ad was shown on.
Metrics:
Actions - An action is the activity that happens on your ad or as a result of your ad. Actions that occur on your ad may include link clicks, outbound clicks, post engagement, video views, and more.
Ad recall rate - Estimated ad recall lift (people) rate is the estimated total number of people who recall your ad divided by the number of people your ad reached.
Clicks - The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook.
CPA – Cost per action. The amount of money it took to achieve a single “action.”
CPM – Cost per mille. The amount of money spent to get 1000 impressions of your advertisement.
CTR – Click-Through Rate. The percentage of times people saw your ad and performed a link click.
FB Leads – The number of “leads” that were collected while the user was on the Facebook platform (and not on an off-facebook website).
Impressions - How many times your content was displayed on a screen.
Leads – The exact same metric as “FB Leads.” It was shortened on the report for brevity.
Page engagements - The total number of actions that people took on your Facebook Page and its posts attributed to your ads.
Page likes – Total number of users that clicked the “Like” button for your Facebook page.
Post comments – Total number of comments that were left on your post/ad.
Post reactions – Total number of reaction emoji's that were placed on your ad by Facebook users.
Post shares – Total number of times users clicked the “Share” button and successfully shared your ad, post, or page.
Total Cost – The total amount of money spent for a particular dimension.
Web Leads – Total number of leads that were captured on a website (and NOT on Facebook.com).
The Trade Desk
Dimensions:
Campaign name – The highest level of organization of your campaign. There are potentially numerous Ad Sets and Creatives underneath your campaign.
Creative image - The displayed image associated with that advertisement.
Metrics:
Clicks - The number of clicks on links within the ad that led to a website.
Cost – Total amount of money spent based on the dimensions shown in the chart.
CPC – Cost per click. Amount of money it took to achieve a single click of your ad.
CPM – Cost per mille. The amount of money spent to get 1000 impressions of your advertisement.
CTR – Click-Through Rate. The percentage of times people saw your ad and performed a link click.
Impressions - How many times your content was displayed on a screen.
Total Cost – The total amount of money spent for a particular dimension.
Google Ads
Dimensions:
Ad Text (Full) – A combined dimension that encapsulates all portions of text displayed in your ad.
Campaign name – The highest level of organization of your campaign. There are potentially numerous Ad Sets and Creatives underneath your campaign.
Device – The type of computer device used to interact with your advertisement. Phones, tablets, laptops, and desktops are all examples.
Image ad - The displayed image associated with that advertisement.
Keyword text - Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people.
Metrics:
All conversions – The total number of conversions combined from each of the different conversion types your campaign has set up. There might only be a single conversion type, or there could be multiple.
Clicks - The number of clicks on links within the ad that led to a website.
Conversion Rate - The number of conversions divided by the number of total ad interactions.
Cost – Total amount of money spent based on the dimensions shown in the chart.
CPA – Cost per action. The amount of money it took to achieve a single “action.”
CPC – Cost per click. Amount of money it took to achieve a single click of your ad.
CPM – Cost per mille. The amount of money spent to get 1000 impressions of your advertisement.
CTR – Click-Through Rate. The percentage of times people saw your ad and performed a link click.
Impressions - How many times your content was displayed on a screen.
YouTube
Dimensions:
Video title – The name that has been assigned to a particular video.
Metrics:
Conversion Rate - The number of conversions divided by the number of total ad interactions.
Conversions – The total number of conversions combined from each of the different conversion types your campaign has set up. There might only be a single conversion type, or there could be multiple.
Cost – The total amount of money spent for a particular dimension.
Engagement Rate – “Engagements” are the number of times users have watched your video ad for at least 10 seconds, or the complete video ad if it is shorter than 10 secs. Your Engagement rate is the number of engagements that your ad receives divided by the number of times your ad is shown.
Impressions - When a viewer comes across your video thumbnails on YouTube, it counts as an impression. It does not measure whether your video was played.
Total Engagements - The number of times users have watched your video ad for at least 10 seconds, or the complete video ad if it is shorter than 10 secs.
Video View Rate - The number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).
Video Views – The number of times people watched or engaged with your video ad.
Views – (the same definition as “Video Views.” This was shortened for brevity.)
Dimensions:
Audience – A custom dimension set up by Majority Strategies used to show segmentation of your campaign using the “Ad Set” dimension.
Campaign – Also known as, “Campaign Name.” The highest level of organization of your campaign. There are potentially numerous Ad Sets and Creatives underneath your campaign.
Promoted tweet card image – The graphic used in the advertisement.
Tweet card name – The name given to the ad within the advertisement configuration. This was not displayed to the public.
Tweet text – The text that was displayed alongside the image as part of the ad.
Metrics:
Clicks – The total number of times your ad received a mouse click from a user.
CPM – Cost per mille. The amount of money spent to get 1000 impressions of your advertisement.
CTR – Click-Through Rate. The percentage of times people saw your ad and performed a link click.
Engagements – Engagement quantifies how much user interaction there is with your campaign. Engagements include all clicks on your Tweet, including Retweets, replies, likes, poll votes, and hashtag clicks.
Follows – Number of users that subscribed to their Tweets or updates on the site.
Impressions - How many times your content was displayed on a screen.
Spend – The total amount of money spent for a particular dimension.
URL Clicks – Total clicks on the link or Website Card in your ad, including earned. This includes clicks you're not billed for
Dimensions:
Creative Content File Name – Each ad uses a graphic or video. This dimension shows the file name used when uploading to LinkedIn.
Member industry - Industry of LinkedIn members engaged with campaigns
Member region - Geographic regions of LinkedIn members engaged with campaigns
Metrics:
Clicks - The number of clicks on links within the ad that led to a website.
CPC – Cost per click. Amount of money it took to achieve a single click of your ad.
CTR – Click-Through Rate. The percentage of times people saw your ad and performed a link click.
Impressions - How many times your content was displayed on a screen.
Total Spend – The total amount of money spent for a particular dimension.
Google Analytics
Dimensions:
Channel - The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings)
Device type - The type of device: desktop, tablet, or mobile.
Engagement Channels – Also known as “medium” or “referral.” For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For Google Ads auto-tagging, it is CPC. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is a referral. If users come directly to the property and the browser does not communicate how they arrived, the value will be empty and shown on the report as "(none)."
Page – A cleaned-up version of the “Page Path” dimension. When page paths are confusing or impossible for folks to read, we’ll clean up this name to make it legible to understand what page the data is referring to.
Source - The origin of your traffic. Your traffic has to come from somewhere, whether that's people visiting your site from search engines, a social media site, or some other website.
Metrics:
% Exit - The percentage of exits from the property that occurred out of the total page views.
Avg. Time on Page – The average number of seconds that users spend viewing a particular page.
Bounce Rate - The percentage of exits from the property that occurred out of the total page views.
Entrances - Entrances show the number of sessions in which a particular page was the first one (landing page). Entrances show the number of sessions in which this particular page was the first one (landing page).
New (User) - A visitor who, according to Google's tracking snippet, has never been to your site before and is initiating their first session on your site.
New Visitor – Number of people who have visited the website for the first time in the given date range. You can only be a “new visitor” once.
Pages per visit – The total number of pieces of content (Web pages) a particular user or group of users views on a single website.
Pageviews – The total number of times a particular page was viewed. A single user could refresh a page 10 times, which would count as 10 pageviews.
Returning visitor - If someone has visited our website within the past two years and returns from the same device, they are marked as a Returning Visitor.
Sessions - A session is a group of user interactions with your website that take place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and e-commerce transactions. Regardless of how many page views a user racks up, it would count as a single “session.”
Unique Pageviews - The number of sessions during which that page was viewed one or more times. A single user could refresh a page 10 times, which would only count as 1 unique pageview.
Unique visitors - The number of unduplicated (counted only once) visitors to your website over the course of a specified time period.
Users – The total number of people that have initiated a session on your website.
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